The CharityBuzz auction for coffee with Apple CEO Tim Cook has just ended with a final bid driving the price up to $610,000. There were 86 bids placed. The $610,000 bid was placed by a newcomer to the auction who had not previously bid before.
Last April, Cook participated in a charity auction to help raise funds for the RFK Center for Justice and Human Rights. It was the first time Cook made his time available as part of the annual fundraising event. Bidders were competing for a chance to have coffee with Cook for up to an hour and is able to bring a companion. They would be subject to security screening and be responsible for their own travel and accommodation.
Within hours after the auction went live on April 24, it quickly skyrocketed from a starting point of $50,000 to $110,000. After several weeks, it wound up exceeding $600,000.
CharityBuzz, which operates primarily out of New York City, has hosted numerous auctions to help raise money for non-profits and those organizations seeking to do good. It has other one-on-one meetings with notable individuals like John McEnroe, former White House Press Secretary Ari Fleischer, designer Tim Gunn, and Henry Winkler.