Fender has introduced an online tool that allows musicians to customize a new build to match their individual needs, and then have it built and shipped out within a month. Players can choose from a Telecaster or Stratocaster six-string or a Precision or Jazz four-string, and then dive into more than 70,000 design options available across the Fender Mod Shop suite for an instrument tailored to their own look, feel and sound requirements.
Base models start at US$1,649.99, with final pricing determined by model and selected mods. The video below briefly introduces the custom build service.
Source: Fender Mod Shop
