Thailand using Pokémon GO to take back tourists

Thailand using Pokémon GO to take back tourists

The Tourism and Sports Ministry will use the smash-hit game Pokemon Go to promote tourism and restore tourists’ confidence following multiple bombings and arson attacks in seven southern provinces late last week.

The ministry said it plans to ask local communications firm True Corporation to add PokéStops and Gyms – key parts of the game that appear in real-world locations and therefore encourage visits from players – to spots throughout popular tourist destinations, creating an additional incentive for tourists to travel to the resorts.

According to the Post, True’s parent company has done a deal with Pokémon Go creator Niantic that allows it to select the locations of some PokéStops sand Gyms.

“The ministry will create an infographic map and user guide for Pokémon hunters, offering locations, tips, and dos and don’ts for tourists,” Thailand’s Tourism and Sports Minister Kobkarn Wattanavrangkul said.

Source: Bangkok Post , Digital Trends.