• Sony’s consumer electronics division is in an ongoing state of flux. Having already given up on PCs and e-readers, the company recently pledged to make fewer TVs and smartphones in a bid to get its books back in the black. How Sony’s strategizing will affect its output of tablets remains unclear, but no doubt a […]

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  • Sony Mobile Communications introduced Xperia™ Z2,which the company claimed as its best ever premium waterproof smartphone combining its best display, sound, camera and camcorder experience as well as an exclusive entertainment offer and a growing ecosystem of companion products. Xperia Z2 is the newest addition to Sony’s premium Z series and will launch globally from […]

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  • Sony has managed to continue its Walkman line over the years, moving from the cassette tape all the way to the digital audio file format era. In order to make its water-proof mp3 players stand out in the crowd of competition, Sony approached Auckland-based advertisement agency DraftFCB to tailor-make a campaign for it. The company […]

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  • Sony has announced that it plans towards sell its VAIO PC business brand to Japan Industrial Partners Inc. (JIP). The “Vaio” brand could disappear from markets outside Japan because Tokyo-based investment fund Japan Industrial Partners (JIP) will operate the Vaio PC brand under a newly established firm and initially sell PCs in Japan only. The […]

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  • The long awaited Sony PlayStation 4 has made its debut in Malaysia today. The PS4 console is sold at MYR$ 1,799 and the PS4 console with PS camera is sold at MYR$1,899. The PS4 Official launch ceremony and roadshow is held in One Utama (New Wing) Highstreet Main Entrance from 20th to 22nd Dec 2013 […]

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  • Sony Computer Entertainment Japan Asia (SCEJA), a division of Sony Computer Entertainment Inc., responsible for business operation in Japan and Asia, today announced that the PlayStation4 computer entertainment system will launch in Asian region from the middle of December 2013, including Hong Kong, Taiwan, South Korea, Singapore and other South East Asian countries.  PS4 will […]

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  • While IFA event is around the corner, Sony is expected to launch its latest flagship smartphone dubbed Sony Honami during the world‘s leading trade show for consumer electronics and home appliances. The buzz surrounding the Honami handset is reaching a fever pitch, and Sony is finally partaking in with a new teaser image for the […]

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