Uber is integrating Pandora into its Partner app, giving drivers the ability to easily hunt for personalized music stations while on the road. The company says the new feature is rolling out now to drivers in the US, Australia, and New Zealand only and will be ad-free for the first six months.
For Uber, the partnership allows all drivers to access the music service whilst inside the Uber app, which makes accessing music simple and stress-free. The partnership also presents a new feature and benefit for the company to offer its drivers.
For Pandora, the deal gives the company even more exposure, which is critical at a time when the competition is heating up between music streaming services. Also, throughout the partnership the streaming service will retain the listening habits of the Uber drivers during their trips, which may present some valuable information for the company.