Besides the tech companies, the automaker Nissan is joining the smartwatch fray also. The company will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data.
The Nissan Nismo Watch will allow drivers to:
− monitor the efficiency of their vehicle with average speed and fuel consumption readings;
− access vehicle telematics and performance data while on track;
− capture biometric data via a heart rate monitor;
− connect to the car using a smartphone app via Bluetooth Low Energy;
− receive tailored car messages from Nissan;[more…]
Gareth Dunsmore, Marketing Communications General Manager, Nissan in Europe, commented: “Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible. On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership.”
The Nismo Watch will also track and rate the user’s social performance across Facebook, Twitter, Pinterest and Instagram via Nissan’s proprietary Social Speed software.
The sleek Nismo Watch will be available in three colours – black, white and the flagship black and red. Its simple user interface can be controlled by two buttons and is secured onto the driver’s wrist via a simple snap-fit mechanism.
The Nismo Watch will use a lithium battery and will be charged by micro-USB, with a battery life of over seven days under normal usage conditions.