TAIPEI, Taiwan, August 1, 2017) — ASUS today announced that the popular South Korean actor and entertainer Gong Yoo will be the ASUS brand ambassador in Asia-Pacific region — Taiwan, Hong Kong, Indonesia, Malaysia and the Philippines — for the new ZenFone 4 family of smartphones. This campaign marks the first time for Gong Yoo to serve as an international brand ambassador for a global technology company.
“We are very excited to have Gong Yoo represent our ZenFone brand in Asia- Pacific region and to help us share with consumers how the ZenFone 4 family of smartphones can empower them to capture the exciting and emotional stories of everyday life,” said ASUS Head of Content Marketing Marcel Campos. “This campaign is about opening new possibilities and enabling users to explore their interests through a completely new lens.”
In addition to his very successful career as an actor in popular television dramas and films — such as Silenced (2011), Train to Busan (2016) and The Guardian: The Lonely and Great God (2016-2017) — Gong Yoo has also led a rewarding personal life as an avid explorer and pursuer of the best things this world has to offer. When it comes to selecting dramas or films, he is extremely careful and proactive about the roles he agrees to take. For him to select ASUS as his first global technology company where he will serve as an international brand ambassador reveals that he shares the passion expressed in the ASUS In Search of Incredible brand promise of pursuing incredible ideas and experiences.
“When the ASUS team showed me their ZenFone AR, I was completely stunned how such a small device could possess so much technological innovation and produce a whole new world of imagination and creativity with its AR and VR features,” said Gong Yoo. “It was then that I realized I wanted to collaborate with ASUS to see what new possibilities we could discover together. I am looking forward to embarking on this adventure with the new ZenFone 4 family.”
Gong Yoo will kick off his tenure as the ASUS brand ambassador at the We Love Photo press event held in Taipei on August 17.